Advertise – Why Use Radio?


Radio continues to be a strong and effective advertising channel for businesses – it is a broadcast medium that can be accessed anywhere, anytime, by anybody.

The engaging and social nature of radio and its powerful connection with its audience makes radio the perfect way to build brand awareness and stimulate digital activity.


Why advertise with 92.7 & 91.1 ZOOFM?

“Doing business without advertising is like winking in the dark. You know what you are doing but nobody else does.”

– Steuart Henderson Britt, author of Marketing Management and Administrative Action

At ZOOFM, we don’t do ordinary. We create campaigns that earn results for our clients.

ZOOFM is one of Dubbo’s most prominent commercial radio stations and has been serving our community since 1997. We attract and keep listeners by promoting localism in our region with a locally produced breakfast program, while featuring music from the 80’s to Now.

Dubbo draws much of its strength from its position as the major service centre for the Orana and Far Western Regions of NSW. Attractions include Western Plains Zoo, one of the top three zoos in the world. Other attractions include Old Dubbo Gaol, Macquarie River Cruises, museums and galleries.

Advertising your business on ZOOFM gives your brand and message the potential to reach tens of thousands of listeners each day. Our broadcast area covers Dubbo, Wellington, Narromine, Trangie, Nyngan, Bourke and all the villages in between plus we also service Cobar via another translator.

We know your business does things differently and we’ll highlight that to your customers. We work closely with you to identify your business goals and create tailor-made campaigns to elevate your business and deliver the best possible results.

Our team has created award-winning and successful campaigns for many businesses across the Central West and Western regions. We aspire to the highest level of performance in marketing creative and programming excellence, providing our clients with advertising that resonates with our listeners across all our platforms.


A media suited to all campaigns

One of the many advantages of advertising with radio is that it can accommodate any budget, large or small.

Ultimately, the amount a business will need to invest in radio advertising depends on what that business wants to achieve. Whether it’s to promote the opening of a new local store, or to raise awareness of a national brand, radio advertising is highly customisable to your business needs, resources and budget.

An essential factor to the success of radio advertising is to establish who your target audience is and what the campaign objective is.

Don’t know how to produce a commercial or not sure how to get started? Our Radio stations have dedicated teams, skilled at producing commercials that get results.

Contact us today by calling (02) 6882 2722 so we can help you develop a plan to get your campaign on the air or submit an advertising enquiry below.

This form is for client-direct enquiries only (agencies must call the station).